Tonight, a friend passed a referral to me. I went to look at the company website – we’ll call them “LLC.com”. Their web design firm has posted some videos about what a great place this company is to work for. Now, defining your corporate culture is an excellent use of video in today’s climate. Google has done it with the Life At Google series on YouTube. The Google series is shot well, and has compelling themes.
The videos I watched tonight on the LLC site were
• Grainy – if I didn’t know better, I’d think they were shot with someone’s camera phone.
• Used the on camera microphone – a very big no no. Sound is as important as picture, and since all of these shots were extreme close-ups, to have the voice sound like it was coming from a barrel is quite rude from the position of a viewer.
• Looked cheap. One of the persons were shot sitting in front of a window. The light coming from behind washes the subject out.
Another web designer called to tell me about a client who needed video. Before I could respond, however, he called back to say the client had shot the video himself. He said the quality was just “OK”. The webmaster wouldn’t offer his opinion, and unfortunately, his client may suffer.
Producing videos for businesses is a lot more than Point And Shoot. I completely understand the DIY point of view, BUT. . .
• You have to have an external microphone, period. No discussion.
• The basics of 3 point lighting are simple to learn. So use room lamps, and buy some Perfect Daylight bulbs so at least your colors come out right, and your subjects look like somebody you would want to watch.
• Seriously consider using a professional. The expertise we bring in storytelling and getting the right message across with the right pictures and edits can make all the difference.
If you’ve made an investment in an attractive website, it’s only right to make sure your content stands out as well.
———- That’s a wrap.