Tag Archives: video SEO

7 Steps To YouTube Success

testimonials, Video As Content, You Tube for Business, , , ,


Four years ago, I wrote my free e-book “7 Steps To YouTube Success”. It’s been requested thousands of times. Now, there’s a new, updated version. YouTube is evolving and changing. Annotations are gone. The YouTube speech-to-text engine is improved. There’s more competition for views.

If you’re using YouTube to host videos for your business, you’ll want to read this compact, information-packed e-book. The seven steps are easy to follow, and includes tips that most businesses who use YouTube never do. That means you can be one step ahead of your competition. Did I mention the book is free? To get your copy, just click here: SEND ME THE E-BOOK Actually, I’ll send you TWO free books. The second one is called “The Good, The Bad, and The Ugly of Customer Testimonials’, and tells you exactly how to produce your own customer testimonials from your raving fans.

This is part of our tenth anniversary celebration. There’s lots more to come, so be sure you subscribe to my YouTube channel, or Follow me on Facebook.

–That’s a wrap.

Host Videos On Your Own Website

Video As Content, Video SEO and Optimization, Video Web Series, , ,

Don’t get me wrong – I love YouTube – but you can (and should) host videos on your own site, too. Here’s the first part you need to know. More to come in future episodes.

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Here is Episode 6. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.

Watch Time (3:05) Link to transcript

How To Add Captions And Transcripts To Your Videos

Video As Content, Video SEO and Optimization, Video Web Series, You Tube for Business, ,

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Here is Episode 4. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.

Watch Time (3:39) Link to transcript

What Do I Do With This Darn Video??

Video As Content, Video SEO and Optimization, Video Web Series, , ,

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

I will upload a new episode about twice each month. To begin, here are the first two episodes. I’m really interested in your comments, so leave one, or connect with me.

Enjoy and have fun!

Watch time (4:56) Link to transcript


As a bonus, here is Episode 2. If you’d like to be notified when new episodes are added, be sure to click the “Subscribe” link at the end. (I’ll show you how that’s done in a future episode)

Watch time (4:16) Link to transcript

The 1 Thing You Should Do For Your Business This Year

Behind The Scenes, Video As Content, , , ,

Charm City Cakes. Antique Archeology, The Gold And Silver Pawn Shop, Duck Commander. Recognize any of these?  They are all small businesses who got big by being on TV. And while those businesses are profiting from their own reality exposure, look at Amy’s Baking Company in Scottsdale Arizona, who developed a booming business for having the most embarrassing and customer un-friendly episode in history.

What if your business could have its own TV show? You could. Actually, you should.

The good news is: you don’t need the drama those shows thrive on in order to be compelling and watchable. If you know, or can find out, what your customer base needs, you have your subject matter. Use your personality to make it interesting. Do product demos, talk to your staff, heck, talk to your customers!

It doesn’t have to be completely serious. If you’re a business that has fun, show that. Have your customers interview each other. Do on the street demonstrations…what will you come up with?

Is it easy? No.

Will it keep you in the minds of your prospects? Absolutely!

I’m so excited about the upcoming roll out of my new video series and all of the episodes I have planned.

Let me know if I can help in planning YOUR new TV show too.

–that’s a wrap.

YouTube? You Should!

Uncategorized, Video As Content, , , , ,

Every January, Las Vegas hosts the Consumer Electronics. Show. The CES is where new and just thought of gadgets make their debut. It is also a lively conversation on current trends. Here are some facts about YouTube that came out of a session at this year’s CES.

>>YouTube now reaches more adults than any network. ANY network. So says Neilsen whose job it is to measure things like that.

>>100 hours of new content is uploaded to YouTube every minute. That’s more than four days every sixty seconds.

And the most watched videos? Authentic. Content that is about something very specific. If you have a niche, you should be telling your story with video. And you should also put that video on YouTube.

It’s watchable, it’s searchable, and its shareable.

Yes you should YouTube. Because if you don’t, your competition will.

–that’s a wrap.

How To

Video As Content, You Tube for Business, , , , ,

I’m really amazed at the number of videos out there that are not taking advantage of the words and phrases folks are searching for. If you want your video, and ultimately your website, to be found by people who are searching for what you do, then use one of the most powerful phrases in search engines: “How To…”

Whether you are creating new products and services, or updating existing ones, make it easy for your customers by showing them How To… select the proper (fill in the blank), How To Use… (your product) Correctly, How To Troubleshoot….(what they currently have). The list is endless, literally. Then, be sure you have that magic phrase in your title, in your tags, and (if you’re embedding the video on a separate page) in your page title.

If people buy from people they trust, you can turn yourself into a ally with compelling and credible “How To” videos. Just remember to keep it simple, use numbered steps when possible, and aim for a recap at the end of your video that wraps everything up neatly. Studies have shown that it takes just three videos for a website to raise their credibility score to Expert by their viewers.

— That’s a wrap.

The Videos On Your Website Exercise Program

Who Uses Video, , , ,

Tired? Overworked? Let’s get you and your business moving with the Videos On Your Website exercise program. Ready? 1 – 2 – aaand 3

Stretch (your budget) Unlike advertising, videos don’t vanish after they are consumed. They’re right there working for you 24/7. Not only that, but they can get passed around to others who may not be familiar with you. Sharing is why you want a compelling video with a message.

Crunch (the numbers) Internet Retailer says ecommerce sites that use product videos sell  45% more product. And 73% of email marketers say using video has increased their clickthrough rates.

Heavy lifting (made easy) When it comes to getting to the top of search engine rankings, nothing is better than video. Forrester reports that websites with video are eight times more likely to make it to the first page of search results.

Kick (your marketing plan into high gear) Use videos on your website, on your blog, on Facebook, Twitter, YouTube, LinkedIn. Did you know you can create a QR code that will lead your prospects straight to your video page!

Jog (your prospects’ memory) Nothing is better than video for building trust, loyalty, and telling your story. 80% of American consumers head to the web when researching a product or service. If your competition has video and you don’t; the competition wins!

Don’t  Sweat. We’ll help you develop some great ideas to make your video tell the story your customers are looking for. We write, shoot, edit, do all the post production – like adding graphics, music, and voice, if needed – and we can show you how and where to upload your video for maximum response.

And relax.

-that’s a wrap.

 

What To Do When The Competition Starts Using Video

DIY ?, Who Uses Video, , , ,

Hopefully, you do some sort of competitive intelligence on companies that are in the same business as you. . That means among other things, checking their website with about the same frequency as you look at yours.   So what happens if one day you go to the competition’s website, and they have a video?

A marketing and SEO expert commented in an article just last month: “If the competition is using video and you’re not, the competition wins”  That’s pretty straightforward. That video will start showing up in searches in a matter of hours.  Probably before that even happens, they will blog, and Twitter and do whatever else they can to spread the word and get it watched.

Ok, so what if the competition starts to use video, and you’ve had one for awhile?What then? First – take a really critical look.

  • Who’s message is more clear?
  • How’s the sound quality and the lighting of the video?
  • Is it just a self-shot talking head, or Are there compelling images that move the story along?

Production values do count. But what it really comes down to is: Who is telling the better story? Who is more likely to be found in the search engines? With the proper keyword tagging and placement, even if your competitors rank higher in a Google Search, YOU CAN STILL HAVE THE UPPER HAND WITH VIDEO.

Now the score is one and one. You each have a video. Here’s where you step up the game: Do more. Really communicate. Put your customers, your staff even your vendors on video and post them everywhere.  Once you start building that library strategically, the competition won’t know what hit them.

 

That’s a wrap.

 

25 Things You Probably Didn’t Know About Videos On Your Website

Behind The Scenes, DIY ?, Uncategorized, , , ,
  1. Want to DIY? We can consult with you for a better look
  2. We’re ready for HTML5 are you?
  3. We also have a voiceover studio, and we do VO around the world
  4. We always bring more than we need
  5. We arrive early 95% of the time
  6. There’s never enough light
  7. We own three royalty free music libraries
  8. We know some really talented web designers
  9. We know some awesome marketing experts
  10. We’ll be adding more experts on the Video Secrets page very soon
  11. We were the first to totally specialize in small business videos for websites.
  12. We always try and add a little showmanship
  13. We know some really cool video tricks
  14. We also know what NOT to do
  15. We can help you relax on camera
  16. Watching other folks’ videos with bad sound and bad lighting drives us stark raving crazy
  17. You can fix bad sound and bad lighting if you know how
  18. We put our name on our work
  19. Our first website went online in 1995
  20. We’ve never been to Vegas, but the name of our editing software is Vegas
  21. We know the most important thing to put first in your YouTube description
  22. We have web pages on our site dedicated to different business categories
  23. Bob Parsons, the CEO of GoDaddy likes our videos
  24. We have a 230 square foot green screen ready to go
  25. We learn something new with each project.