Category Archives: Who Uses Video

Client Spotlight – Bed Bug Shield

Product demos are one of the most effective uses of online video. Customers can see the product in action, learn best practices, and see effective uses while they seamlessly slip from discovery mode to buying mode.
I have been fortunate to have worked with a number of inventors and innovators with Videos On Your Website to produce targeted and compelling demos that work. Bed Bug Shield is one of my favorites.

This area has long been on the top of the list nationally for bed bug problems. There are scores of exterminators who deal not only with primary infestations, but also with folks who inadvertently bring the little critters home from a trip. Bed Bug Shield deals with both of those problems.

When they first contacted me, one of the issues we had to solve was location – since they wanted to show the product using LIVE bed bugs. Of course, there would be absolutely no risk, since bed bugs cannot fly, and we would have a little “corral” in which to shoot them and the product at work. As it turned out, that was the least of my worries. The morning of the shoot, I developed an abscessed tooth, and made the drive to the location in more than a little pain.

After a quick set up, we started shooting footage. We got great shots of the product, closeups of the bed bugs, and easy to follow demonstrations of how it keeps bed bugs from hitching a ride on clothes, or in a suitcase during a trip.

They recently contacted me with an update on their progress:

We have picked up a contract for 8 surrounding counties with the Area on Aging not to mention a few large name exterminators refer to us on a regular basis, so things are going well. We would always like to be busier but we have tripled our volume just in the last 6 months. The video is on our website and people love it!!! We have had a good response to it

It’s always nice to hear things like that. Videos DO work, whether it’s product demonstrations, customer testimonials, or answering customer’s questions.

Here’s the Bed Bug Shield video.Bed Bug Products – Business Video

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7 Mind Blowing Things You Can Do With Video

First off, you and I both know there are way more than just 7 in this list. For example, it’s mind blowing to me that videos can touch someone so personally that they get choked up. There is one piece particularly that no matter how many times I see it, I need a tissue at the end. It blows my mind that almost 30 hours of video is uploaded to YouTube every MINUTE!

So let’s get to the list. And be sure to tell me what you think.

1. VIDEO CAN OFFER COUPONS.
It costs a few hundred dollars a month to get coupons included in that blue envelope that gets delivered in the mail. You can do it for free with video AND change them anytime you like. With YouTube annotations, you can control where the coupon code is placed in the video. Remove or change the annotations whenever you want.

2. VIDEO CAN MAKE AUDIENCE SPECIFIC MESSAGES.
I did this in radio all the time, and now it is possible in video. Create a custom open and close – also called a wraparound – and address a specific audience, need, or event. This works great when you have multiple targets, or multiple locations. The body of the message stays the same, but each one has a unique feel to it.

3. VIDEO CAN PUT YOURSELF IN ANY LOCATION.
Want to be in a beautiful, modern studio or in front of the Eiffel Tower or even miniaturize yourself to show someone the inside details of your thingamabob? Do it with a green screen. The same technique that the TV weatherman uses to stand in front of the map can put you almost anywhere.

4. VIDEO CAN DEVELOP YOUR OWN REALITY / DIY / COMEDY SERIES
Ten years ago if you wanted to get your message in front of a mass of people, you had to have a major publisher or network behind you. All that has changed. The gates are wide open for anyone to produce whatever content they wish. YouTube has spawned its share of stars: folks who are actually making a living writing and producing these little videos. You can too. What would you do with your own network?

5. VIDEO CAN KNOW HOW MANY FOLKS ARE WATCHING.
What can newspapers, radio, television and even direct mail never do that online does very well everyday? Tell you who’s watching. Print and electronic media know how many people they reach, but not the engagement. And when someone clicks to start a video, they are choosing to consume that content. Many analytics can tell you the communities those folks are from.

6. VIDEO CAN MAKE SMALL BUSINESSES LOOK LIKE THE BIG GUYS.
It’s not a budget statement anymore. With the right video, your only limit is your imagination. Remember the Coke and Pepsi challenge?
You can pit yourself against your competition all day and show how you’re better, safer, cleaner, greener. Tell your story to the folks you want to reach. Make them care and they will share.

Any one of these techniques has the power to blow your mind when applied properly. And if you’re not using video at all, your competitors will.

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Friends With Content

Ok, now you’ve got a video on your website. And maybe you’ve even put out the link on Facebook, Twitter, Pinterest, LinkedIn, and all those other social media sites. You’re patting yourself on the back for being such a savvy marketer.
As they say in those infomercials, “But Wait There’s More!”
You have another venue open to you: Blogs That Are Not Yours. When someone you’d like to reach is searching for what you provide, what other sources of information can they find? Tap into those content networks, and you’ve struck a potential goldmine of marketing power.
That is a primary reason not to produce a video that is a commercial. People don’t search for commercials, and they certainly don’t share them either. When you’re offering content that answers a question or addresses a need, your videos are more likely to be watched, shared, AND published on Someone Else’s Blog. It’s ok to ask the Blog owner to post or write about your video. Just remember to do your homework and only contact those blogs that legitimately relate to the info in your video.
Find new customers. Make new friends. Open new channels of distribution for your videos. That will put you a step ahead of your competition.
That’s a wrap

This May Get Technical

Do it yourself video editing can open up a whole new set of problems for those looking for what they think may be an easy way in.
Take for example the newest consumer HD cameras. Many of them use a technology developed jointly by Sony and Panasonic called AVCHD. This is actually a professional MP4 format that was developed for use in Blu-Ray discs. It’s a big problem for do it yourselfers.
You see, AVCHD files take a lot of processing power just to play them back properly. A LOT. And before you even move the clips from your camera to your hard drive, you have to navigate the labrynth file system that comes with shooting in AVCHD.
On laptops, the video clips will look out of synch. You’ll need something with at least quad core processing to play your video. And if you cant play it, how are going to find your edit points?
Be prepared to shell out close to $3000 for an editing system with enough processing power, RAM, and the kind of video card you’ll need to edit with any kind of ease.
Most businesses who want to add video will turn to a professional – for shooting or editing or both. DIY can be fun, and somewhat inexpensive . And as they say, the devil is in the details, so if you’re going to edit professional looking video for your website, make sure you system is up to it.
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3 Vital Marketing Questions Every Business Must Answer

I don’t care if you’re a solopreneur or own a company with 50 employees – you know how to get or create inventory, what your profit margin is, and who your target market is. Now, let’s see how you answer these three vital marketing questions. I’ll have answers at the end.
1. WHY DO YOU HAVE A WEBSITE? What is its purpose? Is it an online brochure? Do you actually sell product and collect revenue there? Is it because everyone else has one?
2. ARE THE RIGHT PEOPLE VISITING YOUR SITE? Do you know who they are and how they found you? Do you know what phrase they put into a search engine that brought your site into the results? How long are they staying ?
3. WHAT DO YOU WANT THEM TO DO? Place an order? Subscribe to your newsletter? Call you to find out more? If you don’t ask your visitors to do something, then they won’t.
NOW LET’S SEE THE ANSWERS
1. If someone recommends you to a friend, 8 out of 10 of those folks will head to the web to check you out. If you can’t answer their questions, they’ll go elsewhere very quickly. Videos immediately establish trust and expertise.
2. You can target the right visitors all across the web with videos. Use blogs, social media, local search and more. When they do find you, make them stay with compelling videos that answer their questions and show off your product or service.
3. Whether you want visitors to fill out a form, subscribe to a newsletter or buy a product, 70% more visitors convert after watching a video.
Want to talk about more ideas? Call me. Because if you aren’t using video and your competition is, you lose.
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Change Your FAQ

What does your company have in common with Sears, JC Penneys and Ikea? It could be a lot more than you think. All three of those retailers use video to explain, to demonstrate, and to educate.
If your customer has questions, you can provide the answers in videos. As someone told me recently: if I answer a customer’s question in an email, I’m talking to one person. But if I answer a question in a video, I could be talking to hundreds of persons at the same time.
Do you sell something that requires assembly? Why not put the instructions online in a video. Are there modifications the customer can make? Do a video. One of the more popular categories in retail is the “unboxing” video where everything in the box is explained and examined. Those are particularly helpful with electronics.
If you can answer all of your customer’s questions this way, or provide the helpful information they need, would they see you differently? What do you think their perception of your expertise would be?
How many persons can you reach with a video on your website…and how much easier could you be found? I can help you find those answers.
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The Emotion Of Web Video

Most of my clients have one goal in mind when they ask me to produce a video for their website: they want their message to be remembered. That’s why customer testimonials on video work so well. It’s real people, real words, and real emotions.

That is also why – when you talk about your business and show your product, the you that is so passionate about hour business comes thru. Your prospects will respond to web video. So, tell your story and have fun, as well as gain an advantage.over the competition.

What else can you do with web video? More on that next time.
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Showing Our Stuff

 

The past three years has brought a lot of new friends our way.  Every project we do is different and exciting.  The new year gives us an opportunity to take a look back and put together some of the work we’ve done for our clients. Here’s our 2012 demo reel. I hope you enjoy it.  When can we get started on YOUR project?

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Questions About Building A Video Library

How well do you know your competition?  How well do you know their marketing efforts?  Sometimes being in business and competing for the same customer is like a chess game.  The winner will always be the one who is thinking three moves ahead.

Think your competition has a marketing plan?  Or do they favor a shotgun approach: a little of this, and a little of that?  Unfocused marketing misses the mark. Make blatent one or two things about your brand, and you’ll be successful. One thing that realy focuses your efforts, and has a large return on investment is video.

If you have video, and your competition doesn’t – You Win!

It’s been proven thyat companies with at least three videos on their site are perceived as experts by their customers.

Start building a video presence – with a blog, or a tips and tricks section to your website – BEFORE the competition starts paying attention.

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5 Things You Should Know About Video Marketing

 

You’re in business. You have competition. That’s a given. Still, there are things, ideas, products, or people that set you apart from your competition. But how do you let your prospective customers know? The traditional way is advertising, but it can be expensive, and most times, you can’t be sure how effective it will be. Videos for business and website video marketing is effective, affordable and trackable. Here are the basics you need to know: 1. Pick a video production company that specializes in producing ONLINE video. They will help you decide how to best reach your target audience. 2. Use real people. Use yourself: customers love to be able to put a face on your business. If you’re not completely comfortable on camera, a professional video producer will show you how to look at the top of your game. 3. Show where you do business. Show where your product is made. Behind the scenes videos CAN be tricky. Someone who specializes in shooting business videos can spot the details that could make or break the scene. 4. Put the finished video in the right spot on your website. Video marketing professionals will work with you or your web designer to make sure the video is optimized and plays properly from your server. 5. Promote your message in social media, blogs, and newsletters. The more places you put your video, the more the search engines will love it. For more information about how videos drive results, visit Videos On Your Website


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