Tag Archives: videos as content

5 Reasons Video Intimidates Businesses

I get it. After all of the statistics showing how well video performs online; after more and more case studies on businesses who use video to inform, educate, and market to their customers, you’re still on the fence. You’re not alone.
Video, from how to use it to how to deploy it, is still intimidating.

1. I don’t like myself on video. — It doesn’t have to be about you. Your customers or staff can bring compelling case studies and testimonials. There are dozens of scenarios where your “screen time” can be minimal or non-existent. I see this occasionally, but with patience, the client can open up and start to have fun.

2. I wouldn’t know what to say. I’m not good at memorizing a script. — a good producer will have multiple ideas for you, and multiple ways to present them. I shot a great video last year a few sentences at a time then pieced it together. I have some clients who need prompters. Prompter devices are simple to set up. Anyone who shoots business videos should have one. They make you look really good. If news anchors can use them, you can too.

3. I don’t want to end up with a video that’s too “Hollywood” . — Sure, in a lot of cases, simple is better. But you need the professionalism of good lighting, great sound, and a non-shaky camera. Those are the first priorities for anything that is going to represent you.

4. It’s too expensive. — costs for professional video vary widely. It’s very possible to produce some nice testimonials for less than a couple of hundred dollars. But they’re yours. They don’t vanish into thin air like commercials, or get thrown away like flyers. If you’re on a really short shoestring, do them yourself. Just remember the three principles in the previous paragraph.

5. I don’t know what to do next. — put them on YouTube, on Vimeo, on a blog, on Facebook, Twitter, anywhere and everywhere. Be sure there’s a call to action and it links back to your site.

Don’t allow your fears to get in the way of stepping up communication with customers and prospects. No matter what you sell or who you sell it to, adding video content is something you can’t delay.
— that’s a wrap.

Annotations – Pop Ups In Your Video Part two

Annotations on YouTube are a fantastic feature to add to your videos. You can use them for anything from highlighting sales to getting viewers to subscribe to your channel. This episode – This is part 2 of 2 parts – takes you thru the What, Where, and How of using YouTube annotations.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Watch Time (4:38) Link to transcript

Annotations – Pop-Ups In Your Video

Annotations on YouTube are a fantastic feature to add to your videos. You can use them for anything from highlighting sales to getting viewers to subscribe to your channel. This episode – split into two parts – takes you thru the What, Where, and How of using YouTube annotations.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Watch Time (4:38) Link to transcript

Host Videos On Your Own Website

Don’t get me wrong – I love YouTube – but you can (and should) host videos on your own site, too. Here’s the first part you need to know. More to come in future episodes.

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Here is Episode 6. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.

Watch Time (3:05) Link to transcript

Help With Video In Your Email

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Here is Episode 3. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.

Watch time (4:18) Link to transcript

5 Ways To Get More Sales With Business Videos

Everyone is watching. Have you noticed? Everyone is watching more videos online. So if you’re in business – whether it’s B2B or B2C, you need to inside video in your marketing strategy.

1. Do you need “face time” with your prospects to turn them  into customers? Start with video. No matter who you are, when someone is referred to you, 8 times out of ten they go online to check you out.  Videos give you that face to face meeting you need, and it works 24/7.

2. Before my wife buys and, she researches like crazy. When you make that easy by showing demonstrations or enhancing your expertise, you also make it easier to buy. You make it easy for a customer to become comfortable doing business with you. 65% of folks watch a video before deciding to buy.

3. Tell your customers what they need to know. Most folks would rather watch than read. We remember more of what we see and hear. Engaging business videos can entertain and educate. Last year, I did a series of videos for a product that could eliminate odors. There were so many uses, we had an endless supply of ideas. We highlighted it in a smelly refrigerator and a baby’s bottom.

4. Build trust. Answer questions. Give value so customers understand more about your product sooner. In radio and television it takes a message 3 to 5 repeating plays before its gist sinks in. That’s the frequency in “reach and frequency.” But website videos for business help convert prospects to customers. Unlike broadcast, you don’t pay each time the message is played. And if there’s anything the viewer doesn’t understand, they can playback just that section.

5. Videos last and last. Your strategy for writing and producing videos for your business should be long term as well. Not only that, but older videos can be repositioned with new titles and tags or new body copy on the page. The use of YouTube’s annotations is a cool way of adding information or a new call to action.

Remember, the use of video on business websites grows every day. Be an early adopter in your category if possible. When you have videos on your website, and your competition doesn’t…you win.

— that’s a wrap.

Client Spotlight – Bed Bug Shield

Product demos are one of the most effective uses of online video. Customers can see the product in action, learn best practices, and see effective uses while they seamlessly slip from discovery mode to buying mode.
I have been fortunate to have worked with a number of inventors and innovators with Videos On Your Website to produce targeted and compelling demos that work. Bed Bug Shield is one of my favorites.

This area has long been on the top of the list nationally for bed bug problems. There are scores of exterminators who deal not only with primary infestations, but also with folks who inadvertently bring the little critters home from a trip. Bed Bug Shield deals with both of those problems.

When they first contacted me, one of the issues we had to solve was location – since they wanted to show the product using LIVE bed bugs. Of course, there would be absolutely no risk, since bed bugs cannot fly, and we would have a little “corral” in which to shoot them and the product at work. As it turned out, that was the least of my worries. The morning of the shoot, I developed an abscessed tooth, and made the drive to the location in more than a little pain.

After a quick set up, we started shooting footage. We got great shots of the product, closeups of the bed bugs, and easy to follow demonstrations of how it keeps bed bugs from hitching a ride on clothes, or in a suitcase during a trip.

They recently contacted me with an update on their progress:

We have picked up a contract for 8 surrounding counties with the Area on Aging not to mention a few large name exterminators refer to us on a regular basis, so things are going well. We would always like to be busier but we have tripled our volume just in the last 6 months. The video is on our website and people love it!!! We have had a good response to it

It’s always nice to hear things like that. Videos DO work, whether it’s product demonstrations, customer testimonials, or answering customer’s questions.

Here’s the Bed Bug Shield video.Bed Bug Products – Business Video

–that’s a wrap.

Why I Don’t Do Commercials

On the very very first project I did after opening Videos On Your Website, the owner of the company introduced me to her staff: “This is Ron, and he’s going to record our commercial today.”

I still remember the twinge I felt at the time, but I opted not to say anything since I wanted to focus on getting the shoot right. I told myself that the idea of doing video web content was so new that most folks didn’t have a reference point. Hence, to them it was a commercial.

Broadcast TV, Cable TV, radio is still a major factor in communicating sales and brand messages to consumers. Commercials and Infomercials are part of the landscape. Broadcasting terms still abound which is why I am asked about creating “60 second videos” when maybe the right length to tell the story is 110 seconds.

I produced broadcast commercials for over 20 years. The hardest thing in the world is to put your message, features and benefits inside a 30 or 60 second window AND make it entertaining knowing that your audience is conditioned to focus their attention elsewhere while that message airs.

But putting videos on your website, your blog, or a social media profile page means your audience has to click to engage. They WANT to hear what you have to say. It’s much more fun to talk with someone who is actively listening than with someone whose attention you may lose after five seconds.

Who’s listening to YOU?

–That’s a wrap.

How To

I’m really amazed at the number of videos out there that are not taking advantage of the words and phrases folks are searching for. If you want your video, and ultimately your website, to be found by people who are searching for what you do, then use one of the most powerful phrases in search engines: “How To…”

Whether you are creating new products and services, or updating existing ones, make it easy for your customers by showing them How To… select the proper (fill in the blank), How To Use… (your product) Correctly, How To Troubleshoot….(what they currently have). The list is endless, literally. Then, be sure you have that magic phrase in your title, in your tags, and (if you’re embedding the video on a separate page) in your page title.

If people buy from people they trust, you can turn yourself into a ally with compelling and credible “How To” videos. Just remember to keep it simple, use numbered steps when possible, and aim for a recap at the end of your video that wraps everything up neatly. Studies have shown that it takes just three videos for a website to raise their credibility score to Expert by their viewers.

— That’s a wrap.

Friends With Content

Ok, now you’ve got a video on your website. And maybe you’ve even put out the link on Facebook, Twitter, Pinterest, LinkedIn, and all those other social media sites. You’re patting yourself on the back for being such a savvy marketer.
As they say in those infomercials, “But Wait There’s More!”
You have another venue open to you: Blogs That Are Not Yours. When someone you’d like to reach is searching for what you provide, what other sources of information can they find? Tap into those content networks, and you’ve struck a potential goldmine of marketing power.
That is a primary reason not to produce a video that is a commercial. People don’t search for commercials, and they certainly don’t share them either. When you’re offering content that answers a question or addresses a need, your videos are more likely to be watched, shared, AND published on Someone Else’s Blog. It’s ok to ask the Blog owner to post or write about your video. Just remember to do your homework and only contact those blogs that legitimately relate to the info in your video.
Find new customers. Make new friends. Open new channels of distribution for your videos. That will put you a step ahead of your competition.
That’s a wrap