Tag Archives: Time spent on site

21 Signs Your Company Is Ready To Put Videos On Your Website

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It took me about five minutes to come up with this list. I like the number 21. But there are a few dozen more I’ll save for another post. Ready?

21 SIGNS YOUR COMPANY IS READY TO PUT VIDEOS ON YOUR WEBSITE

1. Your “time spent on site” analytic is less than 60 seconds

2. Visitors do research on your site, then buy from a competitor

3. Visitors read the “About Us” page then leave

4. You sell a service which is performed in your customer’s home

5. You sell a service to customers which is performed in your home

6. You compete in an industry that has a less than stellar reputation

7. You keep trying to get on the first page of search engine results, but never make it.

8. Your company president asks, “What is You Tube?”

9. Your company president asks, “What is the internet?”

10. Your Unique Selling Proposition is better customer service

11. You have to show your customers how your product works

12.You have to show your customers the safety features of your product

13. You need to show why your product is built better than the other guy’s

14. There are questions you WISH your customers would ask

15. Your company is celebrating a milestone anniversary

16. You want your customers to meet your staff

17. You want to build brand loyalty

18. You want to show off your expertise

19. You want to be the “go to” person in your industry

20. You’re getting ready for a price increase

21. You’ve just started a new business

Do any of these sound like you or someone you know? Let’s talk about it. I’ll buy the coffee. Maybe I’ll even buy lunch.

That’s a wrap.

6 Reasons Why You Need To Use Flash For Web Video, and 1 Reason Why You Don’t.

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If you’re putting video on your website, you want as many folks as possible to watch it, right?  No matter if your viewer is using Windows, or Apple, they should be able to watch it quickly and without hassle.

There are more than a handful of multimedia formats, and some players don’t play them all.

I’m a PC – always have been; always will be.  Here’s something I didn’t know – not all Windows systems have Windows Media Player pre-installed. On the other hand, not all Apple machines have Quicktime pre-installed.  Windows Media won’t play Quicktime files. Quicktime doesn’t like Windows. But there’s one format, and one player that works with both operating systems.

When it comes to putting videos on your website, Adobe Flash has a lot going for it.

  1. The small file size means it loads quickly
  2. You can pre-set the buffer size, so it starts playing immediately
  3. It embeds easily into webcode
  4. You can determine how you want the player to look.
  5. You can view it full screen if you want
  6. Mobile devices are using it.  (It’s true, Flash doesn’t play well with the Iphone.  That’s why you also need an MP4 version of all your videos.)

Your website visitors don’t want to have to wait while a video downloads. Give them the experience they want, and the information they need, and they will actually spend a longer time on your site.  My average viewer spends almost four minutes on each page.  And there are effective and affordable video players which will even generate the code for you.  All you do is plug and play!

Do it now.  The longer you wait the further behind the curve you will be.  Video is not a craze.  It will become as ubiquitous as text and images are on websites.

–That’s A Wrap.