Category Archives: Video As Content

Annotations – Pop Ups In Your Video Part two

Annotations on YouTube are a fantastic feature to add to your videos. You can use them for anything from highlighting sales to getting viewers to subscribe to your channel. This episode – This is part 2 of 2 parts – takes you thru the What, Where, and How of using YouTube annotations.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Watch Time (4:38) Link to transcript

Host Videos On Your Own Website

Don’t get me wrong – I love YouTube – but you can (and should) host videos on your own site, too. Here’s the first part you need to know. More to come in future episodes.

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Here is Episode 6. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.

Watch Time (3:05) Link to transcript

Why Google + Is A Must Have For Videos

Like it or not, Google+ is one network you can’t ignore when it comes to getting your videos posted and seen by Our Friends The Search Engines. Here’s how to 1+ your way to success.
This is Episode 5. I upload a new one about every three weeks. I’m really interested in your comments, so leave one, or connect with me.

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Watch Time (2:47) Link to transcript

How To Add Captions And Transcripts To Your Videos

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

Here is Episode 4. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.

Watch Time (3:39) Link to transcript

What Do I Do With This Darn Video??

If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.

I will upload a new episode about twice each month. To begin, here are the first two episodes. I’m really interested in your comments, so leave one, or connect with me.

Enjoy and have fun!

Watch time (4:56) Link to transcript


As a bonus, here is Episode 2. If you’d like to be notified when new episodes are added, be sure to click the “Subscribe” link at the end. (I’ll show you how that’s done in a future episode)

Watch time (4:16) Link to transcript

The 1 Thing You Should Do For Your Business This Year

Charm City Cakes. Antique Archeology, The Gold And Silver Pawn Shop, Duck Commander. Recognize any of these?  They are all small businesses who got big by being on TV. And while those businesses are profiting from their own reality exposure, look at Amy’s Baking Company in Scottsdale Arizona, who developed a booming business for having the most embarrassing and customer un-friendly episode in history.

What if your business could have its own TV show? You could. Actually, you should.

The good news is: you don’t need the drama those shows thrive on in order to be compelling and watchable. If you know, or can find out, what your customer base needs, you have your subject matter. Use your personality to make it interesting. Do product demos, talk to your staff, heck, talk to your customers!

It doesn’t have to be completely serious. If you’re a business that has fun, show that. Have your customers interview each other. Do on the street demonstrations…what will you come up with?

Is it easy? No.

Will it keep you in the minds of your prospects? Absolutely!

I’m so excited about the upcoming roll out of my new video series and all of the episodes I have planned.

Let me know if I can help in planning YOUR new TV show too.

–that’s a wrap.

5 Ways To Get More Sales With Business Videos

Everyone is watching. Have you noticed? Everyone is watching more videos online. So if you’re in business – whether it’s B2B or B2C, you need to inside video in your marketing strategy.

1. Do you need “face time” with your prospects to turn them  into customers? Start with video. No matter who you are, when someone is referred to you, 8 times out of ten they go online to check you out.  Videos give you that face to face meeting you need, and it works 24/7.

2. Before my wife buys and, she researches like crazy. When you make that easy by showing demonstrations or enhancing your expertise, you also make it easier to buy. You make it easy for a customer to become comfortable doing business with you. 65% of folks watch a video before deciding to buy.

3. Tell your customers what they need to know. Most folks would rather watch than read. We remember more of what we see and hear. Engaging business videos can entertain and educate. Last year, I did a series of videos for a product that could eliminate odors. There were so many uses, we had an endless supply of ideas. We highlighted it in a smelly refrigerator and a baby’s bottom.

4. Build trust. Answer questions. Give value so customers understand more about your product sooner. In radio and television it takes a message 3 to 5 repeating plays before its gist sinks in. That’s the frequency in “reach and frequency.” But website videos for business help convert prospects to customers. Unlike broadcast, you don’t pay each time the message is played. And if there’s anything the viewer doesn’t understand, they can playback just that section.

5. Videos last and last. Your strategy for writing and producing videos for your business should be long term as well. Not only that, but older videos can be repositioned with new titles and tags or new body copy on the page. The use of YouTube’s annotations is a cool way of adding information or a new call to action.

Remember, the use of video on business websites grows every day. Be an early adopter in your category if possible. When you have videos on your website, and your competition doesn’t…you win.

— that’s a wrap.

How To Use Videos To Sell Products

You have a website that sells products. It could be three or three hundred. Most e-commerce sites operate the same way: a database of products and a page for each product. But when videos are added, sales skyrocket. Here’s how it works.

VIDEOS ON HOME PAGE  Here’s where you can capture new customers and hold on to old customers too. Offer new products, stage demos talk to staff, or feature customer shot video. It will engage and you’ll keep visitors on the site longer.

VIDEOS ON PRODUCT PAGES   Show different views. Show how the item works. Show testimonials.

MAKE IT SOCIAL   Don’t forget to cross-post your videos to Facebook, Instagram, and Pinterest to grow the brand.

NO MATTER WHAT ANYONE SAYS USE YOUTUBE   You can host your video there and share it or you can host anywhere else. But, yes, upload to YouTube. It’s still the number two search engine. It will positively impact your visibility and search engine rankings.

BLOG    Every time you post your video somewhere new, it counts as fresh content. Google ranks video higher than other content.  Put video on your blog sang give visitors a reason to come back.
— that’s a wrap.

YouTube? You Should!

Every January, Las Vegas hosts the Consumer Electronics. Show. The CES is where new and just thought of gadgets make their debut. It is also a lively conversation on current trends. Here are some facts about YouTube that came out of a session at this year’s CES.

>>YouTube now reaches more adults than any network. ANY network. So says Neilsen whose job it is to measure things like that.

>>100 hours of new content is uploaded to YouTube every minute. That’s more than four days every sixty seconds.

And the most watched videos? Authentic. Content that is about something very specific. If you have a niche, you should be telling your story with video. And you should also put that video on YouTube.

It’s watchable, it’s searchable, and its shareable.

Yes you should YouTube. Because if you don’t, your competition will.

–that’s a wrap.

Client Spotlight – Bed Bug Shield

Product demos are one of the most effective uses of online video. Customers can see the product in action, learn best practices, and see effective uses while they seamlessly slip from discovery mode to buying mode.
I have been fortunate to have worked with a number of inventors and innovators with Videos On Your Website to produce targeted and compelling demos that work. Bed Bug Shield is one of my favorites.

This area has long been on the top of the list nationally for bed bug problems. There are scores of exterminators who deal not only with primary infestations, but also with folks who inadvertently bring the little critters home from a trip. Bed Bug Shield deals with both of those problems.

When they first contacted me, one of the issues we had to solve was location – since they wanted to show the product using LIVE bed bugs. Of course, there would be absolutely no risk, since bed bugs cannot fly, and we would have a little “corral” in which to shoot them and the product at work. As it turned out, that was the least of my worries. The morning of the shoot, I developed an abscessed tooth, and made the drive to the location in more than a little pain.

After a quick set up, we started shooting footage. We got great shots of the product, closeups of the bed bugs, and easy to follow demonstrations of how it keeps bed bugs from hitching a ride on clothes, or in a suitcase during a trip.

They recently contacted me with an update on their progress:

We have picked up a contract for 8 surrounding counties with the Area on Aging not to mention a few large name exterminators refer to us on a regular basis, so things are going well. We would always like to be busier but we have tripled our volume just in the last 6 months. The video is on our website and people love it!!! We have had a good response to it

It’s always nice to hear things like that. Videos DO work, whether it’s product demonstrations, customer testimonials, or answering customer’s questions.

Here’s the Bed Bug Shield video.Bed Bug Products – Business Video

–that’s a wrap.