Tag Archives: Google rankings

HOW USING VIDEOS ON YOUR WEBSITE HELPS YOUR BUSINESS

Behind The Scenes, Video As Content, Video SEO and Optimization, , , , ,

videosonyourwebsite.com
www.videosonyourwebsite.com

More than 91% of businesses use video as a marketing tool. Video is the most cost effective and fastest way to get your product in front of people. Videos are powerful for telling the stories about your business. People are also 52% more likely to share a video than an article. Search engines love content-rich pages, and videos are a big part of that.

Explainers or promos on the homepage, and also on About Us, or product and service pages add to the user experience. Career sections or support pages need videos, too.

How many videos should you have on your website? I’ve found that a minimum of three videos do the most for establishing credibility and authority. Of course, you can have more, but the rule of thumb is: wherever you place a video on your page, make sure you have some kind of text around it. It’s also helpful to add a duration. Telling the visitor how much time he will be investing is an engaging tool that actually helps your videos get more clicks.

Making sure that you have relevant, engaging content will keep visitors on your site longer. Clean presentation is also key. Oddly enough, the most important quality in video is – audio. If the sound is bad, or hard to hear, visitors won’t watch more than a few seconds. The second most important quality is lighting. Well-lit subjects are more watchable. And finally, the third most important quality is stabilization. Shaky camera moves do nothing to tell your story and keep viewers engaged.

Video cuts through the noise and captivates customers and prospects alike. It’s time to get that competitive edge and harness the power of video on your website.

–that’s a wrap.

Should You Embed Videos From Other Companies?

DIY ?, Video As Content, Video SEO and Optimization, You Tube for Business, , , , ,

Embedding Videos
Problems with embedding videos from other companies

If you can’t produce your own videos for your website, why not just find some others and embed them? Simple, right? Well, not exactly.

Many businesses have a dedicated “Videos” tab on their site for relevant content. Often, someone will curate video content from other sources and believe this is a valuable practice. But just as often it is fraught with problems. The image above is taken from a company website that has many videos embedded from YouTube under their “Videos” tab.

Can you see what’s wrong?

Somewhere along the way, the original content creator has removed the video, leaving blank spots with no content on the page.
Here’s why it’s not a good idea to use other folks’ videos:

    1. You have no control over their content. And if their videos are monetized on YouTube, they could be showing an ad that is counter-productive to your business.
    2. The videos may have a call to action or a link that takes visitors away from your website.
    3. The practice really does nothing to help your Search Engine Optimization and get you found more often.
    4. The best course of optimizing with videos is to have relevant content on all of your pages, especially on your About Us page. Videos under a dedicated tab may be overlooked by your visitors.
    5. Google loves original content. That means videos specific to your business and your message with a few lines of text that compel the viewer to click and watch.

Business websites that use a “Videos” tab are often not updated frequently, so problems like the image above are missed for a long period of time.
Original, professionally produced video content is affordable and gives your business an advantage over the competition. Remember – if you use video, and they don’t: You Win!
–That’s a wrap.

Ron Harper is the founder of Videos On Your Website, a Cincinnati digital marketing firm specializing in video web content for businesses. Get a FREE Video Buying Guide at Videos ON Your Website – Cincinnati and Dayton Video Production Guide.

Customer Testimonials Become Yes-timonials With Video

DIY ?, testimonials, Video As Content, You Tube for Business, , , ,

Many websites have testimonials. If someone is in the service industry, or one of the trades, it’s simple to take a couple of lines off of a comment card and post it. Many of those choose only to identify the customer by first name and last initial. Then the question becomes: Is that testimonial compelling enough to close a sale? I can tell you from experience it is not.

Your customers have a story to tell about their relationship with you. That story should not only show the connection, but it should have emotion and together, those factors can help prospects form a deeper connection with your brand. You can turn those ordinary customer testimonials into YES-timonials with a well-produced video. Each video must have three things: 1. Credibility, 2. Relatability, 3. Full Disclosure.

The word Incredible actually means Not Credible. I’ve written before about the service where you can get actors to rave about your product or service on video. Their acting is over-the-top, and they’re too polished. How can that be at all credible? Trust and believability is established within a few seconds of listening to someone. If they are credible, you’ll want to keep listening.

The customer must be relatable. They should be in the same demographic as the target customer, and they must look and talk the same as well. There is one testimonial I see a lot with a couple of women from Wisconsin raving about a certain website. Their stats show that they do very well in the Midwest, but their customer base is almost non-existent in Tennessee, Georgia, Arkansas and Texas.

There must be full disclosure. Did you know that many products give out samples to professional reviewers? They must report it if that is the case. Some do not. Full disclosure also extends to the customer’s name. They can’t be listed as “Bill R.” And that also means they must sign a waiver and agree to have their name listed under their testimonial

I recently produced a series of video YES-timonials for someone who advises folks on retirement goals. We had one from a CPA who described how he went from a skeptic to a raving fan. We produced another one targeted at Millennials. The messages are compelling and make you want to find out more.

Videos are six times more likely to be shared than a photo. And Forbes says 64% of customers are more likely to buy a product online after watching a video about it.
If you’d like to learn more about making video YES-timonials, ask for my e-book and learn the good, the bad, and the awkward of having to do it yourself.

–that’s a wrap.

Videos Less Than $100

LinkedIn, Video As Content, Who Uses Video, You Tube for Business, , , ,

Sell The Problem You Solve
80 percent of Americans search online when they are ready to buy products or services. That’s eight out of 10. Or in other words, fill Paul Brown Stadium to capacity except for the end zone seats.

When those potential customers land on your website, they evaluate you based on how quickly they can find solutions to their “pains”.

Want to convince those folks to buy from YOU? Use video to answer their questions and address their pains.

  • The average internet user spends 88% more time on a site with video
  • Including video on a landing page can increase conversion by 80%.
  • 90% of users say that seeing a video about a product is helpful in the decision process
  • After watching a video, 64% of users are more likely to buy a product online

Videos On Your Website can now offer professionally produced, bite-sized videos to answer your customers’ specific questions.
Packages of 5 or 10 short videos -shot at your location- for less than $100 per video.
We write, shoot, edit, add post-production, and show you where to put your videos.
Contact us for full details

–that’s a wrap

7 Mind Blowing Things You Can Do With Video

Uncategorized, Video As Content, Who Uses Video, You Tube for Business, , , ,

First off, you and I both know there are way more than just 7 in this list. For example, it’s mind blowing to me that videos can touch someone so personally that they get choked up. There is one piece particularly that no matter how many times I see it, I need a tissue at the end. It blows my mind that almost 30 hours of video is uploaded to YouTube every MINUTE!

So let’s get to the list. And be sure to tell me what you think.

1. VIDEO CAN OFFER COUPONS.
It costs a few hundred dollars a month to get coupons included in that blue envelope that gets delivered in the mail. You can do it for free with video AND change them anytime you like. With YouTube annotations, you can control where the coupon code is placed in the video. Remove or change the annotations whenever you want.

2. VIDEO CAN MAKE AUDIENCE SPECIFIC MESSAGES.
I did this in radio all the time, and now it is possible in video. Create a custom open and close – also called a wraparound – and address a specific audience, need, or event. This works great when you have multiple targets, or multiple locations. The body of the message stays the same, but each one has a unique feel to it.

3. VIDEO CAN PUT YOURSELF IN ANY LOCATION.
Want to be in a beautiful, modern studio or in front of the Eiffel Tower or even miniaturize yourself to show someone the inside details of your thingamabob? Do it with a green screen. The same technique that the TV weatherman uses to stand in front of the map can put you almost anywhere.

4. VIDEO CAN DEVELOP YOUR OWN REALITY / DIY / COMEDY SERIES
Ten years ago if you wanted to get your message in front of a mass of people, you had to have a major publisher or network behind you. All that has changed. The gates are wide open for anyone to produce whatever content they wish. YouTube has spawned its share of stars: folks who are actually making a living writing and producing these little videos. You can too. What would you do with your own network?

5. VIDEO CAN KNOW HOW MANY FOLKS ARE WATCHING.
What can newspapers, radio, television and even direct mail never do that online does very well everyday? Tell you who’s watching. Print and electronic media know how many people they reach, but not the engagement. And when someone clicks to start a video, they are choosing to consume that content. Many analytics can tell you the communities those folks are from.

6. VIDEO CAN MAKE SMALL BUSINESSES LOOK LIKE THE BIG GUYS.
It’s not a budget statement anymore. With the right video, your only limit is your imagination. Remember the Coke and Pepsi challenge?
You can pit yourself against your competition all day and show how you’re better, safer, cleaner, greener. Tell your story to the folks you want to reach. Make them care and they will share.

Any one of these techniques has the power to blow your mind when applied properly. And if you’re not using video at all, your competitors will.

–that’s a wrap.

How To Make You Tube Work For You

Behind The Scenes, DIY ?, Uncategorized, , , ,

Many businesses who use videos don’t have the time or the tools to host their videos on their own server, so they opt for loading their productions on You Tube and using the embed code. If you really don’t have any other options, it’s still better to have something on You Tube than nothing at all. So here’s a list of tips and tricks. The more of them you can accomplish, the better off you will be in placing your content where the search engines will find and display it.

GIVE YOUR VIDEO A GOOD TITLE. Use keywords. Make it compelling. No one will watch, nor will they search for “October video.mp4” But they will watch “How I Saved Money and Solved My ——- Problem In Three Steps.” Get the picture?

PAY ATTENTION TO THE DESCRIPTION FIELD. The very first thing should be http:// and your website. Not just your homepage, but a page that gets the viewer closer to doing business with you.

UPLOAD A TRANSCRIPT / CREATE CAPTIONS This is a relatively new feature, but it is possible now to upload a transcript of your video to You Tube. There is also a feature that will let you create captions so the video can be watched, instead of heard. There is an entire list of best practices for these actions themselves, so ask for help, or search for tutorials. Big hint: don’t use WORD to create your files. Use WORDPAD so you can save them as .txt files without all the format encoding. Or, if you understand video time code, create a .srt file and you’re able to more precisely control your captions. The ability for the search engines to read videos due to transcripts is really a game changer.

CREATE A NEW PAGE FOR JUST THE VIDEO If you can whip up a single page on your site, and embed the video, surrounded by keywords and phrases that would be great. Then you can put THAT URL into the You Tube description field. If you have one video optimized for a key phrase, and a different video optimized for a different key phrase, you have increased your chances of being on top of a search and having that search lead back to you.

TELL EVERYONE. Put the You Tube Share code on every social network you can. Your promotion needs to run like a good ad campaign. Maybe not everywhere all at once, and maybe some places more than once. But get it out there and create some talk. Ask folks to share. Ask for comments. Ask for subscribers.

BRANDING. FYI, as part of it’s newly launched “In Video Programming”, you can upload an image that You Tube will use as a “bug” in the corner of your videos. You can also pick which corner of the video it appears in, and for how long. There is also a seldom used workaround for the You Tube embed code that removes You Tube branding.

Some folks don’t want to be associated with You Tube because of its “pedestrian” image. But You Tube is the second largest search engine. It’s a great place to put your videos. And by following some simple steps, it can be another tool in your arsenal for getting noticed.
–That’s a wrap.

3 Vital Marketing Questions Every Business Must Answer

Video As Content, Who Uses Video, , , ,

I don’t care if you’re a solopreneur or own a company with 50 employees – you know how to get or create inventory, what your profit margin is, and who your target market is. Now, let’s see how you answer these three vital marketing questions. I’ll have answers at the end.
1. WHY DO YOU HAVE A WEBSITE? What is its purpose? Is it an online brochure? Do you actually sell product and collect revenue there? Is it because everyone else has one?
2. ARE THE RIGHT PEOPLE VISITING YOUR SITE? Do you know who they are and how they found you? Do you know what phrase they put into a search engine that brought your site into the results? How long are they staying ?
3. WHAT DO YOU WANT THEM TO DO? Place an order? Subscribe to your newsletter? Call you to find out more? If you don’t ask your visitors to do something, then they won’t.
NOW LET’S SEE THE ANSWERS
1. If someone recommends you to a friend, 8 out of 10 of those folks will head to the web to check you out. If you can’t answer their questions, they’ll go elsewhere very quickly. Videos immediately establish trust and expertise.
2. You can target the right visitors all across the web with videos. Use blogs, social media, local search and more. When they do find you, make them stay with compelling videos that answer their questions and show off your product or service.
3. Whether you want visitors to fill out a form, subscribe to a newsletter or buy a product, 70% more visitors convert after watching a video.
Want to talk about more ideas? Call me. Because if you aren’t using video and your competition is, you lose.
–that’s a wrap.

Don’t Hide Your Videos

Behind The Scenes, Video As Content, , , ,

I’m starting to see a few websites with a YouTube logo in one corner or as part of the site menu.  I take that to mean there’s a company YouTube channel linked to it.  But you shouldn’t stop there. If you make YouTube your sole source of video traffic, you’re missing the boat.

Here’s how:
1. Videos hosted on your own server get “liked” by the search engines quicker.
2. If you don’t show some of your expertise – in the form of videos – on your site, you’re asking your audience to jump through another hoop in order to get them.

Instead:
Post your best – the ones that answer questions or solve problems – on a page or pages that are dedicated to solving that problem.
Use your YouTube embed code to play your videos in email newsletters, and other communication tools.

Put your videos out front, and let them work their magic.

— That’s a wrap.

What To Do When The Competition Starts Using Video

DIY ?, Who Uses Video, , , ,

Hopefully, you do some sort of competitive intelligence on companies that are in the same business as you. . That means among other things, checking their website with about the same frequency as you look at yours.   So what happens if one day you go to the competition’s website, and they have a video?

A marketing and SEO expert commented in an article just last month: “If the competition is using video and you’re not, the competition wins”  That’s pretty straightforward. That video will start showing up in searches in a matter of hours.  Probably before that even happens, they will blog, and Twitter and do whatever else they can to spread the word and get it watched.

Ok, so what if the competition starts to use video, and you’ve had one for awhile?What then? First – take a really critical look.

  • Who’s message is more clear?
  • How’s the sound quality and the lighting of the video?
  • Is it just a self-shot talking head, or Are there compelling images that move the story along?

Production values do count. But what it really comes down to is: Who is telling the better story? Who is more likely to be found in the search engines? With the proper keyword tagging and placement, even if your competitors rank higher in a Google Search, YOU CAN STILL HAVE THE UPPER HAND WITH VIDEO.

Now the score is one and one. You each have a video. Here’s where you step up the game: Do more. Really communicate. Put your customers, your staff even your vendors on video and post them everywhere.  Once you start building that library strategically, the competition won’t know what hit them.

 

That’s a wrap.