Here’s the first snip from our series Demystifying You Tube for Business. Thanks to everyone who participated. We’ll post more clips soon, and we’re looking forward to the rest of the sessions.
I don’t care if you’re a solopreneur or own a company with 50 employees – you know how to get or create inventory, what your profit margin is, and who your target market is. Now, let’s see how you answer these three vital marketing questions. I’ll have answers at the end.
1. WHY DO YOU HAVE A WEBSITE? What is its purpose? Is it an online brochure? Do you actually sell product and collect revenue there? Is it because everyone else has one?
2. ARE THE RIGHT PEOPLE VISITING YOUR SITE? Do you know who they are and how they found you? Do you know what phrase they put into a search engine that brought your site into the results? How long are they staying ?
3. WHAT DO YOU WANT THEM TO DO? Place an order? Subscribe to your newsletter? Call you to find out more? If you don’t ask your visitors to do something, then they won’t.
NOW LET’S SEE THE ANSWERS
1. If someone recommends you to a friend, 8 out of 10 of those folks will head to the web to check you out. If you can’t answer their questions, they’ll go elsewhere very quickly. Videos immediately establish trust and expertise.
2. You can target the right visitors all across the web with videos. Use blogs, social media, local search and more. When they do find you, make them stay with compelling videos that answer their questions and show off your product or service.
3. Whether you want visitors to fill out a form, subscribe to a newsletter or buy a product, 70% more visitors convert after watching a video.
Want to talk about more ideas? Call me. Because if you aren’t using video and your competition is, you lose.
–that’s a wrap.
The past three years has brought a lot of new friends our way. Every project we do is different and exciting. The new year gives us an opportunity to take a look back and put together some of the work we’ve done for our clients. Here’s our 2012 demo reel. I hope you enjoy it. When can we get started on YOUR project?
–That’s a wrap.
My wife loves to read. Both of us could browse thru Barnes & Noble or Borders all day. But she rarely buys from them. Instead, she browses Amazon.
There are some items that I don’t bother shopping for at all. I just look on eBay.
There are many places to buy books online. Ask someone, and see if Amazon isn’t the first thing on their minds. Same with auction sites. Same with a lot of business categories. (Kleenex instead of tissues, Xerox instead of copier, PingPong instead of table tennis).
When you’re first at something, you can pretty much “own the franchise”. And when you can do that PLUS be outstanding at connecting with your customers, you can reach that Top Of Mind status reserved for the Amazon’s, and eBay’s and Zappos.
How many of your competitors are using video? If you said none, that’s your chance. It doesn’t matter if you are B2B or B2C. Your customers and prospects are searching for what you have to say. Video was the most added feature to websites in both 2009 and 2010. If you don’t know whether or not your competitors are using video, find out. Do it now.
Building your authority and your expertise should be one of your major goals this year. If you’re in a business in which customers need to place their trust, you can’t afford to go forward without shoring up that trust with all of the compelling stories you can tell with video.
Hopefully, you can be the first.
That’s a wrap.
A couple of weeks ago, one of my Facebook ‘friends” wrote a post about the evil mother-of-all-snowstorms that was headed to Cincinnati on Christmas Day. As we know now, that didn’t happen here. He had little evidence of his prediction. Yet, some folks get their jollies spreading gloom, doom, and fear.
I’ve talked with a lot of individuals in my network in these last weeks of 2010. They all have a very positive outlook on the New Year. Positive thoughts bring positive energy.
I’m blessed that the business I started two years ago has had sustainable growth over the past 12 months. I can’t wait to get started on 2011.
Has the economy bounced back to pre-2006 levels? Not quite. But in many sectors, spending and consumer confidence HAS improved. Many are still out of work, but I know a LOT of folks who are getting hired! My business was better in 2010 than in the year before. It’s allowed me to make capital improvements for all the clients I’m going to serve next year.
Let’s take the naysayers, the doom and gloomers, and the fear mongers and kick them to the curb starting right now! When that ball drops, whether it’s Times Square or Fountain Square; think of it as a fuse being lit. All of us who are small businesses or solopreneurs have the power to make some 2011 fireworks of our own happen.
Are you ready?
That’s a wrap.
So, I starting reading one of those articles about “What Your Real Estate Agent Won’t Tell You” and I got less than a quarter of the way thru it when the author mentioned how a listing’s photos and videos can be misleading because of Photoshopping or creative editing. I wouldn’t deny that those things take place, but not in my experience.
First of all, real estate agents are notoriously…(how shall I put this)…frugal. Many of them take their own pictures, and some even make their own videos.
Secondly, the kind of photo manipulation or video editing really takes some time to master. Many agents are known to be…impatient.
Actually, real estate videos can be rather quick to produce. Most agents simply want a walk through to show prospective buyers the layout point of view. Any additional editing, whether in amateur software or on a professional level, is an expense of both time and money. It’s been my experience with real estate videos that if the home is attractively staged, a video will do a much better job of selling the property than photos. It’s real. You don’t need Hollywood effects or deceptive editing to make it work.
It’s nice to see some popular websites for real estate professionals that agree with me: Homes.com reports that successful agents understand social media. And they add, “Video is another great way to promote your business and your listings online. After posting virtual tours or walk-thrus of your listings, start adding videos that discuss real estate trends and give advice. The better the content, the more it will be passed on.”
And PropertyGuru.com takes it one step further: “Keep your videos alive. Online video content should never be considered a final product. If the property doesn’t sell immediately, change the video to encourage new buyers and give them a different interpretation”
I have also seen actual customer emails thanking agents for providing videos, rather than just photos, in their marketing efforts. Even in the relocation forum City Data, one poster implores agents to “spend a few hundred bucks on a well shot and presented video tour and sell a six or seven figure home.”
There is a myriad of ways to sell real estate, even in a down market. But the wise agents and brokers would do well to discover the advantages of video marketing.
–That’s a wrap.
It took me about five minutes to come up with this list. I like the number 21. But there are a few dozen more I’ll save for another post. Ready?
21 SIGNS YOUR COMPANY IS READY TO PUT VIDEOS ON YOUR WEBSITE
1. Your “time spent on site” analytic is less than 60 seconds
2. Visitors do research on your site, then buy from a competitor
3. Visitors read the “About Us” page then leave
4. You sell a service which is performed in your customer’s home
5. You sell a service to customers which is performed in your home
6. You compete in an industry that has a less than stellar reputation
7. You keep trying to get on the first page of search engine results, but never make it.
8. Your company president asks, “What is You Tube?”
9. Your company president asks, “What is the internet?”
10. Your Unique Selling Proposition is better customer service
11. You have to show your customers how your product works
12.You have to show your customers the safety features of your product
13. You need to show why your product is built better than the other guy’s
14. There are questions you WISH your customers would ask
15. Your company is celebrating a milestone anniversary
16. You want your customers to meet your staff
17. You want to build brand loyalty
18. You want to show off your expertise
19. You want to be the “go to” person in your industry
20. You’re getting ready for a price increase
21. You’ve just started a new business
Do any of these sound like you or someone you know? Let’s talk about it. I’ll buy the coffee. Maybe I’ll even buy lunch.
That’s a wrap.
I have watched Search Engine Optimization experts try and explain what they do to a room full of non-technical folks. Many small businesses who have websites can tell you why SEO is important, and maybe a handful can tell you a little bit about how it’s done.
Now that using videos on your website is exploding across all small business categories, I’m getting asked: “Is there such a thing as SEO for video?” Yes, there most definitely is.
Although Video SEO is still in its infancy, here’s something that’s going to help a lot.
Take a look at this video of Cincinnati Internet Marketing Czar Rob Bunting. Notice anything?
Pretty cool, huh? Transcribing text from video is just one of the new tools that are starting to pop up on the digital landscape. There are tools for adding captions to YouTube videos and your OWN videos. That’s the good news. The better news is that captions are searchable by Google. That will give you an added dimension to your video library and one more thing to worry your competition.
–That’s A Wrap